If you’ve arrived at this page, you certainly have a travel and tourism blog or website and are looking for ways to grow it. Search Engine Optimization, or SEO, is the most important aspect of growing your website and attracting traffic. Whether you are a novice or an experienced blogger, the concept of SEO is critical.
The modern tourism market is global, and the entities that compete in it are global as well. And this is where SEO comes in – one of its most significant benefits is that a properly organised and executed SEO process allows smaller businesses to compete with the market’s largest giants.
Continue reading the article to find out the ultimate travel and tourism blog tips & website tricks, and quite a few strategies that guarantee to boost your website traffic.
Between, If you are looking for the best SEO services in Dubai, Intermsart Solutions can give you the perfect advice for your travel/tourism website and blog.
As we all know, the world of SEO is expanding rapidly. But before start exploring those questions and tips let’s first define SEO
What is Search Engine Optimization?
According to the definition by Moz, SEO (search engine optimization) is the practice of boosting the quality and quantity of traffic to your website through organic search engine results.
Search Engine Optimization has two components. The technical component is more concerned with control over the blog’s back end. Onsite SEO is concerned with the content you create and how you create it.
How does SEO apply to the Travel and Tourism Industry?
Search engines play a vital role in a traveller’s decision-making process. During any stage of the travel process, the majority of users tend to use desktop devices. Smartphones also play an increasingly important role in the travel process, including research, purchasing, travelling, and post-travel.
80 % of travellers use a desktop or laptop when booking, and that same 80 % prefer to do all their research online. 48% of travellers exclusively use their smartphones to plan and research travel.
So, let’s check out some of the best travel and Tourism SEO trends and practices for 2023.
- User and Search Intent
The primary goal of a user when typing a query into a search engine is known as Search Intent (also known as “User Intent”). Imagine if someone is searching for ‘SEO services Dubai’or ‘best SEO company Dubai’. They are not navigating to a specific page. Instead, they are making small research before making a final decision.
This means the word has an intent. We can use our content to better target the keyword.
Google ranks websites based on their Expertise, Authority, and Trustworthiness, abbreviated as E-A-T. Although E-A-T has always been a part of the guidelines, it has only recently become a significant ranking factor. In other words, you must be a recognised expert and authority figure in your field. As travellers, we believe you have authority in specific areas or types of travel. It is preferable to write about what you are passionate about.
3. Focus on LSI Keyword
Latent Semantix Index Keywords are terms used by Google and other search engines to understand the content of a webpage. For example, if you are writing about a UAE itinerary, Google also expects to find words like Dubai Mall, Burj Khalifa, Dubai Fountain Show, Desert Safari, Palm Jumeirah & Atlantis etc also to pop up in the article.
3. Local SEO
This is another important aspect of SEO for the tourism industry. When it comes to travel agencies and SEO, creating and optimising the Google My Business listing is a must. You should include information such as opening hours, exact address, and contact information.
Contact Intersmart Solutions, the best SEO company for your local SEO service dealings.
4. Long Format Content
The days of 500-word content articles are pretty much gone. Longer content currently appeals to Google’s E-A-T Guidelines. Today, travel blog content of 2000-2500 words is the norm, with the trend shifting to 2500-3000 words.
However, don’t fill your content with garbage just to have a 2000-word article. It’s fine if your content requires fewer words and you can express your authority and expertise in less than 2000 words.
5. Link Building
When discussing the promotion of a website in a highly competitive industry like travel, it is impossible to avoid the topic of link building.
Off-page SEO remains one of the most important ranking factors, and high-quality incoming links are required to achieve high rankings.
Although Social SEOs do not impact rankings directly, they are also beneficial factors in a number of ways. A travel website should have an active social media presence coz:
- The majority of potential customers spend a vast amount of time on social networks.
- Travel and tourism is a visually appealing topic that lends itself well to social media platforms such as Facebook, Pinterest and Instagram.
- People may visit your social page before making a reservation with your company to read reviews and learn about the experiences of your previous customers, and you don’t want them to visit an empty page or one that was updated two years ago.
Client Feedback Matters
Client feedback also plays a significant role in Travel and Tourism Industry. Almost all of your clients will be looking out for reviews before booking hotels, places, areas or where its located. Potential customers will almost certainly look for information and reviews about the company itself. That’s when GMB and reviews come in handy.
To sum it up, the right SEO strategy is key to being successful in the Travel and Tourism Industry, To be successful, you must remember a few steps such as choosing the appropriate keywords, local SEO (Google My Business listing), unique content on the website, internal linking, the possibility of posting client reviews, and being active on social media. Additionally, You should also take into account the user experience of your website.
SEO is a long-term approach to inbound marketing. That means you won’t see results as quickly as you would with PPC.
With the right SEO strategy, you can even compete with the tourism industry’s biggest tycoons. For fool-proof SEO strategies and advice contact Intersmart Solutions, the top SEO company in Kochi.